Ah, About pages. Slippery suckers.
I’ve crafted them for graphic designers, accountants, photographers, bridal couture designers, lipstick entrepreneurs, makeup artists and bloggers.
And what do these women have in common? All incredible entrepreneurs. All struggling to communicate their brand’s je ne sais quoi. How to be professional and personable? Captivating but not cliched? All sequins and showstoppers without a whiff of wanker?
When no other page withstands the number of hits as the mighty About, this baby needs to come into the ring swinging. So I’ll give this to you straight:
If you're just looking for a copywriter, you're in the wrong place.
Sure, I can write - hell, I hit the keyboard with both thumbs and all fingers – but you deserve more than your qualifications and career milestones squeezed into a pretty word document. And throwing some light and shade with cutesy references to your star sign and / or favourite foods won’t cut it either.
We’re sailing past the tight-collared, robotic and (yawn) mass produced About pages and diving deep, to where your genius, wisdom and passion lies. Because in a vast sea of businesses, it’s only the scroll-stopping, human, punch-in-the-gut content that will set you and your business apart.