Ah, About pages. Slippery suckers.

I’ve crafted them for graphic designers, accountants, photographers, bridal couture designers, lipstick entrepreneurs, makeup artists and bloggers.

And what do these women have in common? All incredible entrepreneurs. All struggling to communicate their brand’s je ne sais quoi.  How to be professional and personable? Captivating but not cliched? All sequins and showstoppers without a whiff of wanker?

When no other page withstands the number of hits as the mighty About, this baby needs to come into the ring swinging.  So I’ll give this to you straight:  


If you're just looking for a copywriter, you're in the wrong place.


Sure, I can write - hell, I hit the keyboard with both thumbs and all fingers – but you deserve more than your qualifications and career milestones squeezed into a pretty word document. And throwing some light and shade with cutesy references to your star sign and / or favourite foods won’t cut it either.

We’re sailing past the tight-collared, robotic and (yawn) mass produced About pages and diving deep, to where your genius, wisdom and passion lies. Because in a vast sea of businesses, it’s only the scroll-stopping, human, punch-in-the-gut content that will set you and your business apart.


Ready? Here’s how we’ll roll:


  • HEART TO HEART. We’ll analyse your current professional profile and brand message. (Read: you vent, I’ll hand you the tissues. My vault is bullet-proof FYI.) I’ll help you crack the code to identifying your all-important why and reveal my double-barrel approach to writing About pages that’ll elevate you to superstar status - without making you cringe.

  • ONLINE INTERVIEW that’ll lay the framework for you brand voice, core message, and niche market (and what they’re really buying from you). We’ll discover why you’re an industry leader in your own right, and dust off the awards and accolades you’ve had stashed at the back of the cupboard.  

  • SIT BACK AND RELAX. Actually, don’t - keep working on your beautiful business. But leave me to take care of the rest.

  • BASK IN THE GLORY OF YOUR ABOUT PAGE  within ten business days. I call it a draft, but many clients have immediately uploaded their snazzy new content, shook my hand and declared, “Oh, I could KISS you!”  

  • 30-MINUTE REVISION MEETING will be held (if required) one week after I slide your first draft across the table, so we can iron out any creases you might have identified. 

  • EXTRA BUFF AND POLISH. A revised draft delivered with love, based on our combined brainpower from our previous 30-minute meeting.

  • NEED A FINAL 15-MINUTE MEETING? No problem, you can add this by request at no charge, along with a third and final draft (Rest assured that a recent client requested to change ONE WORD in their new About page. Yippee!)



Still looking for a copywriter? To trade your years of study, commitment, experience, setbacks, triumphs and expertise for 5 cents per word? A laptop might be my tool of choice, but I’m in the business of cultivating confidence - and we’re about to unearth an About Page that’s worth its weight in gold.