Some marketing strategies might make you feel like a million bucks, but when the romance has died, the long-term ROI can more abysmal than your boyfriend’s new girlfriend telling you that you’re dumped.Read More
“Sometimes being invisible is dismissed as something that's not really a big deal but it can have massive mental health ramifications.Read More
Who did I think I was?
A one hit wonder. A flash in the pan. All style and no substance. Maybe I wasn’t really a copywriter after all?Read More
Sadly, most online reviews are a waste of online real-estate. Here’s how to win over would-be customers AND reassure them any glowing praise is more legit than Kayne.Read More
Read this unless you’re keen on trawling the internet for email addresses and pissing off people like me (who never signed up for your emails in the first place).
Just as we crave the spontaneous and unexpected to break up the hum-drum of life, so too can a sprinkling of surprises bring your About page to life.Read More
Hold up before you hit 'publish' on that next blog post. Here are five things to consider that’ll mean the difference between a post that's DOA, and a strategically crafted post that will benefit your bottom line.Read More
Sometimes, writing and content creation for my own just flows. Other times, results are harder to pass than a bowel movement after a week’s dose of codeine-based cold and flu tablets but the pain, but he effort can be worth it.Read More
I believe that all things – emotion included – are energy. Sometimes things happen and it’s perfectly okay to curl up on the lounge and have a cry... The important thing to remember is that whatever the emotion, it can be fuel for whatever you direct it at.Read More
Sometimes, having a (shortlived) pang bit of self-doubt is a healthy and important thing. It means that don’t believe you know it all. It means that you are open to learning new and improved ways of doing things that will see you grow personally, and professionally. And it means that people might be more inclined to want to sit next to you at the office Christmas party this year, because no one likes a know-it-all Nellie.Read More