How To Increase Sales With Customer Testimonials (Done Right.)

Ever received a client testimonial that read “Great service. Would recommend.”? Sadly, they’re little more than an ego boost and a waste of real-estate on your website and socials.  Want to win over would-be customers with great testimonials AND reassure them any glowing praise is as legit as my love of the croissant-caffeine-quiet house trifecta? Read on.

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Nami ClarkeComment
Rescue your About page from the clutches of predictability.

Our old mate, Predictability. Some of us thrive in its company. (“Phew, my pants from last winter still fit!”) It keeps us feeling safe, secure and in control. But in the same way that many of us crave the unexpected when there’s a little too much predictability around, so too can a sprinkling of surprises bring your About page to life. 

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Does the inspiration bus ever run on schedule?

After wasting a week waiting for inspiration to hit, I busted out the blog post you’re reading now in under an hour. Had I just knuckled down and done the work, I could have written two, or five, or ten. Sometimes, things flow easily. Other times, results are harder to pass than a bowel movement after a week’s dose of codeine-based cold and flu tablets but the pain and the effort can be worth it.

Yep, I just went there.

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Nami Clarke Comment
Why a small dose of self-doubt can be good for you

Sometimes, having a (shortlived) pang bit of self-doubt is a healthy and important thing. It means that don’t believe you know it all. It means that you are open to learning new and improved ways of doing things that will see you grow personally, and professionally. And it means that people might be more inclined to want to sit next to you at the office Christmas party this year, because no one likes a know-it-all Nellie.

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