“Sometimes being invisible is dismissed as something that's not really a big deal but it can have massive mental health ramifications. It can affect your self-esteem, your energy, your ability to connect with others. It has such far-reaching little tentacles.”Read More
Who did I think I was?
A one hit wonder. A flash in the pan. All style and no substance. Maybe I wasn’t really a copywriter after all?Read More
Ever received a client testimonial that read “Great service. Would recommend.”? Sadly, they’re little more than an ego boost and a waste of real-estate on your website and socials. Want to win over would-be customers with great testimonials AND reassure them any glowing praise is as legit as my love of the croissant-caffeine-quiet house trifecta? Read on.Read More
There are better ways to onboard clients without starting off on the wrong foot or jeopardising your database thanks to spam reports. Besides, unless you’re keen on trawling the internet for email addresses and dodging calls from lunatics like me, isn’t seeing your business flourish the aim of the game?
Our old mate, Predictability. Some of us thrive in its company. (“Phew, my pants from last winter still fit!”) It keeps us feeling safe, secure and in control. But in the same way that many of us crave the unexpected when there’s a little too much predictability around, so too can a sprinkling of surprises bring your About page to life.Read More
Hold up before you hit 'publish' on that next blog post. Here are five things to consider that’ll mean the difference between a post that's DOA, and a strategically crafted post that will benefit your bottom line.Read More
After wasting a week waiting for inspiration to hit, I busted out the blog post you’re reading now in under an hour. Had I just knuckled down and done the work, I could have written two, or five, or ten. Sometimes, things flow easily. Other times, results are harder to pass than a bowel movement after a week’s dose of codeine-based cold and flu tablets but the pain and the effort can be worth it.
Yep, I just went there.Read More
I believe that all things – emotion included – are energy. Sometimes things happen and it’s perfectly okay to curl up on the lounge and have a cry... The important thing to remember is that whatever the emotion, it can be fuel for whatever you direct it at.Read More
Sometimes, having a (shortlived) pang bit of self-doubt is a healthy and important thing. It means that don’t believe you know it all. It means that you are open to learning new and improved ways of doing things that will see you grow personally, and professionally. And it means that people might be more inclined to want to sit next to you at the office Christmas party this year, because no one likes a know-it-all Nellie.Read More
When I first started my business, my fourth baby was just 8 weeks old. I really did think I could do it all - I was enthusiastic and excited. After 6 months into it, my core friendships broke down and I became the subject of some fairly nasty adult bullying.Read More