From Complete Unknown to Copywriting Boss*
*Client’s words, not mine.
Yep. I was crazy enough to launch a business in an industry I had zero experience. But within 6 months I had to politely ask enquiries to take a ticket, ploise.
It wasn’t my unhealthy commitment to social media, multiple credit cards funding a Goliath marketing campaign, or a collab with friends in high places that shot this business out of the barriers. I still have less than 500 followers on Instagram, I didn’t spend a cent on Facebook ads or traditional advertising, and it had nothing to do with smart company, luck or bargain-basement prices. In fact, clients insisted on working with me even when my prices were double their initial budget.
So how does the new kid on the block - or an established business owner - amass a client list that circles the block?
Meet Your eBook EntouragE
Email marketing - while not as sexy as it’s younger, hotter, more popular cousin - outperforms social media marketing with a whopping 500% higher ROI.* And it’s precisely how you my friend, can increase subscriber opt-ins, nurture an engaged list, position yourself as an industry expert and boost your enquiries, bookings and sales.
Perfect for pre-launch, new service promotions, or evergreen campaigns, your eBook sits within a seven-part subscriber opt-in strategy. It comes complete with social media posts, landing page content, individual emails - with carefully crafted email subject lines for optimum open rates - and the hero piece itself, your eBook.
A subscriber list can be one of the greatest assets of service-based business owners. And the quickest way to grow yours? With content that your subscribers will actually thank you for.
ditch the email overwhelm - I got this.
60 minute strategy session to plan the perfect eBook for your target market.
Concept development + content research
2 x social media posts that’ll kick-start your sequence
Landing page copy + subscriber instructions
Three-part email sequence to convert subscribers to customers
Email subject lines, from fields, and text previews for optimum open rates.
eBook content (approx. 1800 - 2500 words)
Your professional bio to feature in your eBook
30-minute meeting post-delivery and up to 2 rounds of edits (if required).
*Does not include graphic design for eBook or tech set up, however some guidance will be provided.