Pitch it. Pitch it REAL good.
Tough day at the office?
Maybe your prices are too high? Perhaps there’s just too much competition? Could it be because you’re an industry new-comer? Or that your brand needs a makeover? Or… I know - you skimped on that fancy podcast recording equipment that would’ve taken you until 2035 to clear from your credit card, didn’t you?
Could this be why sales are so slow?
(No. the answer is no.)
Between you and me, my sweet little chorizo, the real reason most services/ online courses/ masterclasses/ in-person events/ [*INSERT THE THING YOU PINNED ALL HOPES AND DREAMS ON*] flop is because:
creating something customers need isn’t the same as knowing how to make them fall in love with it.
Through my experience of crafting sales pages for savvy, female, solopreneurs I discovered the above to be eye-wateringly, painfully true. Either, business owners underestimate the gap between creating a service and selling the damn thing, or they’re unsure what arsenal, supplies, snacks, and appropriate footwear is required for the adventure ahead.
If your DIY sales copy is exciting as Tuna Mornay on date night (effortless but bland, sloppy and no-one’s coming back for seconds), I’ve got just the thing to salvage this sorry situation. (For the record, it isn’t leftover Tuna Mornay tricked up as jaffles. I don’t pull those kinds of stunts.)